Firman, Ahmad; Ilyas, GB; Reza, HK; Lestari, SD; Putra, AHPK
(Program Studi Manajemen FEB UIN Alauddin, 2021-06-03)
This study aims to reanalyze and reconfirm the relationships of
celebrity endorsements and E-WOM on consumer purchasing intentions and
examine the indirect influence of celebrity endorsements and e-WOM and trust
as ...