Nobel Indonesia Institute

Browsing by Subject "Purchase Decision, Consumer Behaviour, E-commerce."

Browsing by Subject "Purchase Decision, Consumer Behaviour, E-commerce."

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  • Indahingwati, Asmara; Launtu, Ansir; Tamsah, Hasmin; Firman, Ahmad; Putra, AHPK; Aswari, Aan (Korea Distribution Science Associaton, 2019-08-05)
    Purpose – Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase ...

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