PENGARUH BAURAN PEMASARAN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX PADA PT. SURACO JAYA ABADI MOTOR CABANG PANCIRO

Abstract

Irdayani Usmaya Ulfa Syam. 2021. The Effect Of marketing Mix in Purchasing Decision Making for yamaha Nmax Motorbikes at PT. Suraco jaya Abadi Motor Panciro Nranch, supervised by Un Dini Imran and Uswari Nur. This study aims to determine the effect of the marketing mix ini purchasing decisions for Yamaha NMAX Motorbikes at PT. Suraco Jaya Abadi Motor Panciro Branch. The sample used is 90 respondents based on calculations using the Slovin formula. Data collection methods used interviews and questionnaires. Data were analyzed with multiple regression with the help of SPSS 21 software. THe result of regresion calculation shows that the value of Adjusted R Square is 0.599 which means 59.9% of the decision to purchase a Yamaha NMAX motorbike at PT. Suraco Jaya Abadi Motor Panciro Branch is influenced by independent variables, namely product ( X1 ), price ( X2 ), distribution ( X3 ), and promotion ( X4 ), while the remaining 40.1 % is influenced by other variables not examined in the study. this.