PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN WMS DI PT TELKOM MAKASSAR

Abstract

Shinta. 2021. The Effect of Marketing Mix on Customer Satisfaction of WMS at PT Telkom Tbk. Makassar, guided by Ahmad Firman. This research is a quantitative study that uses a survey method in data collection. This study aims to determine the effect of the marketing mix on customer satisfaction of WMS at PT Telkom Tbk Makassar. The population used in this study were 350 WMS Telkom service subcribers, while the sample was determined using L. Gray's theory (2010) by taking 10 % of the total population. So the number of samples is 35 respondents. The data analysis method used in this study is multiple linear regression analysis. The results showed that the marketing mix consisting of product, price, distribution channels, promotion has a positive and significant effect either partially or simultaneously on customer satisfaction. The variable that has the most dominant influence on customer satisfaction is the product variable.