PENGARUH KUALITAS PT, BAIAYA, PROMOSI DAN FASILITAS TERHADAP KEPUTUSAN MAHASISWA MEMILIH STIE NOBEL INDONESIA MAKASSAR

Abstract

Arum Adityaningrum Darmiyati. 2021. The Effect of PT Quality, Cost, Promotion, and Facilities toward Students' Decisions to Choose STIE Nobel Indonesia, supervised by Andi Ummul and Abd Khalik. This study aims to determine the effect of Quality, Cost, Promotion, and Facilities variables toward student decisions in choosing STIE Nobel Indonesia. This study was conducted at STIE Nobel Indonesia with a sample of 93 respondents. Research variables are Quality, Cost, Promotion, and Facilities on student decisions in choosing STIE Nobel Indonesia. This study used a multiple linear regression analysis method with data collection using a questionnaire. The results of this study indicate that the variables of Quality, Cost, Promotion, and Facilities partially and simultaneously have a positive and significant effect on student decisions in choosing STIE Nobel Indonesia.