PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN WISATAWAN DAN DAMPAKNYA TERHADAP KEPUASAN (STUDI DI KABUPATEN PINRANG)

Abstract

Syamsir Nur. 2020. The Effect of Promotion and Service Quality toward Tourist Decisions and Their Impact on Satisfaction (Study in Pinrang Regency), supervised by Muhammad Idris and Syamsul Alam. The study aims to analyze (1) the direct effect of promotion and service quality on tourist satisfaction in Pinrang Regency (2) the direct effect of promotion and service quality on tourist decisions in Pinrang Regency (3) the indirect effect of promotion and service quality on tourist decisions through satisfaction in Pinrang Regency. The design of this study used a survey study conducted in Pinrang Regency from October to November 2019. The population in the study was all tourists in Pinrang Regency totaling 105 people as samples. Data analysis techniques using path analysis (path analysis). The results show that (1) there is a direct positive and significant effect toward promotion and service quality on tourist satisfaction in Pinrang Regency (2) there is a direct positive and significant effect toward promotion and service quality on tourist decisions in Pinrang Regency (3) there is a positive effect and indirectly significant promotion and service quality tourist tourist decisions through satisfaction in Pinrang Regency.