PENGARUH TIPE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL DAIHATSU XENIA PADA PT. ASTRA INTERNASIONAL Tbk,- DAIHATSU ALAUDDIN MAKASSAR

Abstract

Latifatul Rindyah Bahtiar. 2021. The Effect of Type and Price toward Purchasing Decisions of Daihatsu Xenia at PT. Astra International Tbk, Daihatsu Alauddin Makassar, supervised by Mrs. Mariah and Pak Nurkhalik Wahdanial Asbara.The purpose of this study was to determine the effect of type and price variables on purchasing decisions for Daihatsu Xenia cars either partially or simultaneously. In data collection techniques, the authors use quantitative methods obtained by distributing questionnaires. The population used was 77 respondents from the data of consumers who bought Daihatsu Xenia cars and the data analysis used was Multiple Linear Regression and used the Validity Test, Reliability Test, Partial Test, Simultaneous Test, and the Coefficient of Determination. The results of this study indicate that the type and price have a positive and significant effect partially and simultaneously on purchasing decisions for Daihatsu Xenia. The variable that most dominantly influences the decision to buy a Daihatsu Xenia is the type variable.