Nobel Indonesia Institute

Browsing Jurnal by Subject "Innovation; Business Strategy; Service-Dominant Logic; Resource-Based View; Competitive Advantage"

Browsing Jurnal by Subject "Innovation; Business Strategy; Service-Dominant Logic; Resource-Based View; Competitive Advantage"

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  • Firman, Ahmad; Putra, AHPK; Mustapa, Zainuddin; Ilyas, GB; Karim, Kasnaeny (Korea Distribution Sciences Association (KODISA), 2020-07-30)
    This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of ...

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