• The Mediating Role of Customer Trust on The Relationships of Celebrity Endorsment and E-WOM to Instagram Purchase Intention 

  Firman, Ahmad; Ilyas, GB; Reza, HK; Lestari, SD; Putra, AHPK (Program Studi Manajemen FEB UIN Alauddin, 2021-06-03)

  This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as ...
• Re-conceptualization of business model for marketing nowadays: Theory and implications 

  Firman, Ahmad; Putra, AHPK; Mustapa, Zainuddin; Ilyas, GB; Karim, Kasnaeny (Korea Distribution Sciences Association (KODISA), 2020-07-30)

  This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of ...
• Benefits and Confidence in The Interest of e-Banking 

  Firman, Ahmad; Kamaluddin, Laode Amijaya (FEB UMI Makassar, 2021-03-31)

  Researchers want to find benefits and trust in the interest in using e-banking. The population in this study were all customers of Bank Sulselbar Makassar Main Branch. The sample technique used ...
• PENGEMBANGAN PLATFORM “NOBEL GADDE2 NA” SEBAGAI PERWUJUDAN ACADEMIC ENTREPRENEURSHIP PADA INKUBATOR BISNIS STIENOBEL INDONESIA 

  Agunawan; Nur, Hasanah; Firman, Ahmad (STIMIK AKBA Makassar, 2020-12-01)

  The availability of skilled workers needed in the Business and Work World (DUKA) is remainvery low. This is revealed from data from the Central Statistics Agency (BPS) announced in February 2020 of about 13%. This condition ...
• The Effect of Career Development on Employee Performance at Aswin Hotel and Spa Makassar 

  Firman, Ahmad (FEB UMI Makassar, 2021-02-24)

  This study aims to determine the effect of career development toward employee performance at Aswin Hotels and Spa Makassar. The model used in this study is a questionnaire using a Likert scale. ...
• Pengaruh Kecerdasan Intelektual, Motivasi, Dan Budaya Kerja Terhadap Kinerja Pegawai Badan Keuangan Dan Aset Daerah Kabupaten Majene 

  Syarif, Fahmi; Firman, Ahmad; D, Saripuddin (LP2NI STIE Nobel Indonesia, 2020-08-19)

  The research aims to determine and analyze the effect of intellectual intelligence, motivation and work culture individually and jointly on the performance of employees at the Regional Finance and Assets Agency in Majene ...
• Pengaruh Kompensasi Dan Diklat Terhadap Motivasi Kerja Melalui Pengembangan Karir ASN Dinas Pekerjaan Umum Dan Penataan Ruang Kabupaten Barru 

  Jaya, Herman; Firman, Ahmad; Hidayat, Muhammad (LP2NI STIE Nobel Indonesia, 2020-06-30)

  he State Civil Apparatus is entrusted with three main tasks, namely providing services to the public, organizing general government, and carrying out development tasks. To carry out these three tasks the apparatus resource ...
• Pengaruh Pendidikan Dan Pelatihan Terhadap Kinerja Melalui Kompetensi Pegawai Pada Dinas Pariwisata Dan Kebudayaan Kabupaten Pangkep 

  Nugraha, Agung; Firman, Ahmad; Asri (LP2NI STIE Nobel Indonesia, 2020-02-01)

  This study was intended to determine the indirect effect of education and training on performance through the competence of Pangkep Regency Tourism and Culture Department employees, this study was conducted at ...
• Konstribusi Hutan Wisata Mangrove Tongke-Tongke Terhadap Pendapatan Asli Daerah Sektor Pariwisata Kabupaten Sinjai 

  Firman, Ahmad; Karmansyah (LP2NI STIE Nobel Indonesia, 2020-03-31)

  Penelitian betujuan untuk mengetahi seberapa besar kontribusi tempat wisata Hutan Mangrove Tongke-tongke terhadap Pendapatan Asli Daerah (PAD) pada sektor pariwisata di Kabupaten Sinjai. Sumber data adalah data sekunder ...
• Pengaruh Pendidikan dan Lingkungan Keluarga Terhadap Keterampilan dan Dampaknya Terhadap Minat Berwirausaha 

  Firman, Ahmad; Suryadi (LP2NI STIE Nobel Indonesia, 2020-01-31)

  Penelitian ini bertujuan untuk mengetahui apakah pengaruh pendidikan kewirausahaan dan lingkungan keluarga terhadap keterampilan berwirausaha dan dampaknya terhadap minat berwirausaha pada siswa SMKT Somba Opu di Kabupaten ...
• Strategi Pengembangan Produk Unggulan Lurik Dengan Menggunakan Analisis SWOT (Studi Kasus Pada Industri Lurik ATBM di Kabupaten Klaten) 

  Firman, Ahmad; Rismawati (LP2NI STIE Nobel Indonesia, 2019-04-30)

  Klaten is a Regency that promote the economy development through small and Medium Businesses (SMEs), where one of them was an attempt in the fields of textile, namely woven fabric striated. Characteristics of making of the ...
• Planning strategy of operation business and maintenance by analytical hierarchy process and strength 

  Suryanti; Firman, Ahmad; Nurlina; Ilyas, Gunawan Bata; Putra, AHPK (Econ Journal, 2020-04-20)

  This study integrates analytical hierarchy process (AHP) and strength, weakness, opportunity, and threat (SWOT) in strategic planning or strategy formulation to demonstrate the qualitative and quantitative integration of ...
• How Digital Technology Driven Millenial Consumer Behaviour In Indonesia 

  Indahingwati, Asmara; Launtu, Ansir; Tamsah, Hasmin; Firman, Ahmad; Putra, AHPK; Aswari, Aan (Korea Distribution Science Associaton, 2019-08-05)

  Purpose – Investigate the association of internal and external factors of consumers and analysing the role of moderating comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase ...
• Relationship Of TQM On Managerial Performance : Evidence From Property Sector in lndonesia 

  Firman, Ahmad; Mustapa, Zainuddin; Ilyas, Gunawan Bata; Putra, AHPK (Korea Distribution Science Associaton, 2020-01-05)

  This study seeks to bridge between the research by Lawrence (1999) and Retegan (1992), where the focus of TQM on his studies rests on customer satisfaction. Whereas in this study trying to recompile TQM by involving the ...
• The Effect of Kaizen Strategy on Customer Satisfaction: Empirical Study on Budget Hotels in Makassar City 

  Firman, Ahmad; Ilyas, Gunawan Bata (Point Of View Research Management, 2021-01-11)

  This study aims to determine whether the Kaizen strategy influences customersat-isfaction at the Budget Hotel in Makassar. Data collection uses primary data and secondary data obtained fromquestionnaires and. Samples taken ...
• Pengaruh Teknologi lnformasi dan Hasil Usaha Terhadap Perkembangan Bisnis UKM Pada Pasar Segar Pengayoman Kota Makassar 

  Gunawan, Nadya Utari; Razak, Mashur; Firman, Ahmad (LP2NI STIE Nobel Indonesia, 2020-01-31)

  This study aims to determine whether the development of small medium entreprises is affected by information technology. The population in this study were business owners who used information technology at Pasar Segar ...
• Pengaruh Pendidikan dan Lingkungan Keluarga Terhadap Keterampilan dan Dampaknya Terhadap Minat Benrwirausaha 

  Firman, Ahmad; Suryadi (LP2NI STIE Nobel Indonesia, 2020-01-01)

  Penelitian ini bertujuan untuk mengetahui apakah pengaruh pendidikan kewirausahaan dan lingkungan keluarga terhadap keterampilan berwirausaha dan dampaknya terhadap minat berwirausaha pada siswa SMKT Somba Opu di Kabupaten ...
• Linking Organizational Strategy to Information Technology Strategy and Value Creation: impact on Organizational performance 

  Firman, Ahmad; Said, Syahnur (Sciepub, 2016-06-16)

  Previous empirical studies confirm that organizational strategy has a significant and substantive impact on organizational performance. The purpose of this research is to examine the inter-relationships and interactions ...
• Factors lnfluencing Performance of Agricultural Conselors in Tojo Una-Una Regency 

  Firman, Ahmad; Razak, Mashur; Sulo, St. Khadija (STIE Amkop Makassar, 2020-12-03)

  This research was conducted to analyze factors which consist of work environment, incentives, non-financial rewards and placement that give impact on the performance of agricultural instructors in Tojo Una-Una Regency. ...
• The Effect Of Social Media Utilization, Campus Environment and Entrepreneurship Knowledge on Student Entrepreneurial Interest 

  Firman, Ahmad; Putra, AHPK (Point Of View Research Management, 2020-12-22)

  This study analyzes social media utilization, campus environment, and knowledge of entrepreneurial interest among STIE Nobel Indonesia Makassar students. This study uses quantitative analysis methods; the research sample ...

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