Indahingwati, Asmara; Launtu, Ansir; Tamsah, Hasmin; Firman, Ahmad; Putra, AHPK; Aswari, Aan
(Korea Distribution Science Associaton, 2019-08-05)
Purpose – Investigate the association of internal and external factors of consumers and analysing the role of moderating
comparative marketing aspects, especially the part of YouTuber and celebgram in influencing purchase ...