Abstract:
This study seeks to bridge between the research by Lawrence (1999) and Retegan (1992), where the focus of TQM on his studies rests
on customer satisfaction. Whereas in this study trying to recompile TQM by involving the variables Innovation and competitive advantage to
stimulate managerial performance improvement where performance measurements include various measurements such as financial performance,
marketing performance, and production performance in the property industry. Research design, data, and methodology: Total sample are 105
respondents coming from middle to top level of management in the property sector in Indonesia. To empirically prove the results of this study
using multiply regression analysis as a test tool for analysis. Results and Findings: The results of this study confirm that TQM has a positive
effect on market competition, innovation, and company performance indirectly. However, it does not have a significant impact if it is directly
related to TQM on company performance. In this case, TQM for property companies in Indonesia would not have been possible without the role
of innovation and market competition. So that the managerial implications of this study also confirm that TQM is essential and feels obligatory to
be implemented optimally.
