The Effect Of Social Media Utilization, Campus Environment and Entrepreneurship Knowledge on Student Entrepreneurial Interest

Abstract

This study analyzes social media utilization, campus environment, and knowledge of entrepreneurial interest among STIE Nobel Indonesia Makassar students. This study uses quantitative analysis methods; the research sample is respondents to STIE Nobel Indonesia Makassar students who use 65 respondents selected by random sampling. In contrast, the data collection method uses a questionnaire. The data analysis technique was performed by multiple linear regression analysis. The results obtained show that the use of social media variables partially does not affect. Meanwhile, the campus environment and entrepreneurial knowledge partly have a positive and significant effect on entrepreneurial interest. And the use of social media, campus environment, and entrepreneurial experience simultaneously have a positive and significant impact on entrepreneurship interest. This study's dominant factor is the campus environment variable, which affects the interest in entrepreneurship among STIE Nobel Indonesia Makassar students.