Nobel Indonesia Institute

Browsing Review by Author "Mustapa, Zainuddin"

Browsing Review by Author "Mustapa, Zainuddin"

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  • Firman, Ahmad; Putra, AHPK; Mustapa, Zainuddin; Ilyas, GB; Karim, Kasnaeny (Korea Distribution Sciences Association (KODISA), 2020-07-30)
    This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of ...
  • Firman, Ahmad; Mustapa, Zainuddin; Ilyas, Gunawan Bata; Putra, AHPK (Korea Distribution Science Associaton, 2020-01-05)
    This study seeks to bridge between the research by Lawrence (1999) and Retegan (1992), where the focus of TQM on his studies rests on customer satisfaction. Whereas in this study trying to recompile TQM by involving the ...

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